Xanadu Reputation
Xanadu helps businesses and individuals to shape, invigorate, and safeguard their reputations.
We craft communications strategies that are specifically tailored to the needs of our clients and the audiences they need to reach.
We take our clients into the mainstream, running impactful communications campaigns that deliver tangible results and value for the businesses we work with.
- Strategy
- Delivery
- Results
Who we are
Peter Jackson Eastwood - Founder
Peter has more than a decade of experience in strategic communications and reputation management, advising Premier League Football clubs, FTSE 100 businesses, and scaling startups.
He has run impactful campaigns across a range of sectors, including sport, art, music, sustainability, telecommunications, wealth management, political communications, and more.
Peter is firmly committed to delivering tangible results for his clients. His campaigns have driven investment, downloads of new products, generated new business leads, and helped clients establish their reputations as leaders in their markets across multiple continents.
How Xanadu can help you
Xanadu offers a suite of services to ensure our clients are prepared to overcome any reputational challenge.
Reputation Management
Xanadu will help to manage your reputation every step of the way for the benefit of your business. Xanadu helps our clients to develop a clear and coherent strategy that maximises their strengths and positively impacts their reputation. We will work with your team to craft messaging and a narrative that resonates with both your internal and external stakeholders, providing continual support as you build your reputation.
Media Engagement
Xanadu has an exceptional network of journalist contacts from the media outlets that set the agenda of the day. Our experience of engaging with the media means we can work across different sectors and regions to bring wider attention to the exciting work you are doing. We will engage with the media on your behalf to deliver outstanding results that support and protect your business as it grows.
Media Training
The Xanadu team provides media training for CEOs, entrepreneurs of scaling businesses, and industry experts for a broad range of sectors. Our media training will ensure you are always ready to make the most of any opportunity to communicate with an audience, whether being interviewed by a journalist, on TV or radio, or for key speaking engagements.
Freelance Agency Support
Our founder Pete has a decade of experience of working in communications agencies. We work with agencies to provide additional support, specifically by offering additional firepower in media engagement, strategic positioning, copywriting, and story generation. The Xanadu team always works quickly and effectively, slotting seamlessly into your existing team to add value.
Copywriting
We save our clients time by producing exceptional written content that can be used across all external and internal communications. The Xanadu team has an outstanding track record of content creation, including drafting media materials like press releases and thought leadership, and supporting with website copy and internal communications. Our founder Pete has written content for almost every national newspaper in the UK, in addition to international outlets, on topics ranging from retail investment, to pilot training, fintech, and the implications of new parliamentary legislation.
Working with Peter
What businesses say about working with our team
We worked with Peter to run a proactive PR campaign around the launch of a new product. The campaign was a big success for Metrica Sports, with articles published in Forbes, Sky Sports, SportTechie, The Times, BBC News, and many more. These resulted in a significant increase in brand awareness which converted into more sales.
Pete has a true passion for his job and sports, and made a big effort to understand our products, goals, and target audience. He is very easy and fun to work with, communicates excellently, and gets things done. I can strongly recommend working with Pete, we definitely will for future PR campaigns.
Rubén Saavedra
CEO of Metrica Sports
Peter is a highly skilled communicator; he instinctively understands the needs of businesses and how to translate those into a successful campaign.
He has always been adept at handling any topic or situation we have thrown in his direction. We work across multiple industries and sectors and have always been impressed with how quickly he is able to grasp the key areas of any industry or investment area we wish to explore.
Peter brings an intelligent energy and enthusiasm to any project, and we would have no hesitation in recommending him to prospective clients at any level.
Katherine Howarth
Chief of Staff in an UHNW Family Office
He is honest and transparent, always giving us clear reasoning behind his suggestions, but also telling us why an idea might not work and how we can change it to achieve results. He’s helped us to grow our network, brought rigour to our communications strategy, and is someone I would strongly recommend working with.
Patrick McCrae
CEO of Artiq
I had the pleasure of working with Peter on a previous PR project, and I was consistently impressed by his professionalism. Peter combines strong project management skills with a rare ability to think outside the box, bringing fresh and effective ideas to the table. He was always highly responsive and dependable, making him a truly valuable partner. I have no doubt that his new venture will be a success.
Aldo Comi
CEO of Soccerment
Pete is creative, efficient and delivers results. In the time we worked with him he helped us to significantly raise awareness of the ANote Music platform, and of music investments more generally across the entire media landscape.
He is excellent at finding solutions to telling our story to investors, and is constantly looking for new ways to get our brand in front of our key audiences. He is a strong writer who can turn complicated content about music royalties into something digestible, and has a strong network of media contacts. I would have no hesitation in recommending him to other growing businesses like ours.
Marzio Schena
CEO of ANote Music
Our Partners
Xanadu has a strong network of businesses with complimentary services to our own. These partnerships ensure we can help our clients to meet any reputational challenge. Our partners include:
George Buchan Insight
Founded by research and insight specialist George Buchan, GBI provides data-driven strategic advice, employing techniques refined through successful global campaigns. GBI’s research methods include focus groups, polling, and in-depth interviews. George has advised market-leading companies and political parties across the UK and internationally. He specializes in crafting, implementing, and analyzing custom research tailored to each client’s unique needs.
Taylored Sports Communications
Founded by sports industry expert Ian Taylor, Taylored Sports Communications offers media relations, communications strategy, PR activations, and stakeholder engagement services to businesses from the world and sport. Ian and Peter collaborate closely, between them offering a 360 B2C and B2B communications function for sporting organisations.
Find out how Xanadu can help you
If you could benefit from Xanadu’s services, we’d love to hear from you. Please email us at:
